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The Advertising Handbook
It challenges conventional wisdom about advertising power and authority to offer a realistic assessment of its role in business and also looks at the industry’s future. The Radio Handbook Carole Fleming.
Getting Started on Research. Description The Advertising Handbook is a critical introduction to the practices and perspectives of advertising. Journal of Promotional Communications5 3 Product details Format Paperback pages Dimensions x x Psychodynamic Practice13 2 Advertising, once seen as ‘the official art of capitalist society’ is an increasingly commonplace component of a iaih promotional culture.
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Your display name should be at least 2 characters long. The Routledge Companion to Visual Organization. Home Contact Us Help Free delivery worldwide. Description The Advertising Handbook is a critical introduction to the practices and perspectives of advertising.
Advertising – Iain MacRury – Google Books
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International Journal of the History of Sport27 Desperately Seeking the Audience. The third edition offers new material and a new organising framework, whilst continuing to provide both an introduction and an authoritative guide to advertising theory and practice.
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